2015 Winners & Shortlists

SCHOOL LOSER (TURKISH COFFEE)

BrandHOUSEHOLD CLEANING PRODUCTS CO. OF EGYPT
Product/ServiceCLOROX POWDER
EntrantADVANTAGE CAIRO, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company ADVANTAGE CAIRO, EGYPT
Advertising Agency ADVANTAGE CAIRO, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT

Brief Explanation

There those moments in life that there is no coming back from. Like for example, when someone does something that is so embarrassing that it ruins the image you had of then in an instant. Their reputation is immediately stained in your eyes, almost like a bad stain on your clothes that also ruin a garment instantly. In this commercial in an attempt to convince a principal that the boy belongs in this school the kid is to show off his talent by signing a song entitled “Al Set” (The Lady); a prominent and very well-known song by famous singer Umm Kulthum (sign of sophistication in art like Opera). The boy starts singing the song and it turns out he is only familiar with a low class, offensive tune with the same title very popular amongst the loser kids and gangs. But while a reputation can be ruined for life, your clothes don't have to be thanks to the new Clorox Powder

Credits

Name Company Role
Hazem Hussein Advantage Marketing/Advertising Chief Creative Officer
Tamer El Ezaby Advantage Marketing/Advertising Executive Vp
Arkadio Cesar Advantage Marketing/Advertising Executive Creative Director
Mahmoud Hosni Advantage Marketing/Advertising Associate Creative Director
Mark Wageeh Film Marshalls Art Director
Sherin Moustafa Advantage Marketing/Advertising Account Director
Mohamed El Kalawi Film Marshalls Production Director