2015 Winners & Shortlists

Brief Explanation

57357 Children’s Cancer Hospital in Egypt is a non-profit organization that depends entirely on donations to keep it going. Though its main patients are children, youngsters are usually not involved with contributing to the hospital, and are often more interested in the latest games and products for themselves. The hospital wanted to ask people to donate, and in particular try and foster the culture of saving for a good cause among children. This ad urges children to start consider saving in general, and saving for a noble cause in particular. We see three children, in several situations, saving their money to put in their piggy bank. They keep the money they get for having good grades, for their birthdays, as allowance and so on. The keep counting it, collecting it and are proud of the sum they gather. Though they are attracted to spend the money on toys, they instead go and hand it over to the Hospital, where their fourth friend is being treated.

Creative Execution

This is an original soundtrack, the lyrics and music were specifically composed and designed for this film.