2015 Winners & Shortlists

THE KING OF SCRATCHING

BrandEL SALLAB GROUP - MOUSTAFA EL SALLAB
Product/ServiceCERAMICS AND PORCELAIN RETAIL
EntrantVISION ADVERTISING Cairo, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company VISION ADVERTISING Cairo, EGYPT
Advertising Agency VISION ADVERTISING Cairo, EGYPT
Media Agency MEDIA RESULTS Giza, EGYPT
Production Company MELON FILMS Cairo, EGYPT

Brief Explanation

El Sallab Group - Moustafa El Sallab is Egypt's biggest ceramic and porcelain retailer. After the great success of their Scratch and Win promotion last year, they decided to bring it back this year but with a big bang. So we've hired the best in the scratching field, an over glorified cat, namely a lion. The king of Scratching is here to teach people how to scratch their cards and win. They say he's from the circus and has a bit of attitude, but we're not really sure. He seems fun and loves to dance too. Scratch and Win with the Scratching King.

Credits

Name Company Role
Hamza Azzam Vision Advertising Ceo
Ashraf Foda Vision Advertising Creative Director
Muhamed Tawfik Vision Advertising Copywriter
Ahmed Gamal Vision Advertising Art Director
Ayah Salah Vision Advertising Graphic Designer
Mohamed Farahat Vision Advertising Senior Account Manager
Maria William Vision Advertising Account Executive
Nicolas Caicoya Director Director
Pedro Del Ray DOP Dop Lighting Cameraman
Hossam Fawzy Melon Films Executive Producer
Sara Hosni Melon Films Producer
Hosny Ali Frequency Sound Design Studio Sound Engineer
Mohamed Noussier Circle/Egypt Post Production