2015 Winners & Shortlists

Brief Explanation

This film is a corporate video for the center for regulation of transport by hire cars (Abu Dhabi taxi) to show case a corporate message , role and services. The launch of the mascot through this video is a milestone as it represents the movement of the center towards more automation and utilization of digital technology to serve consumers and partners. As we speak this video is being shown at the Abu Dhabi airport, across all taxis in Abu Dhabi and inside the different offices of the center.