2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Mailings
LITTLE BOOKS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
Gold
THE CRAFTY CALENDAR
NATIONAL GEOGRAPHIC / TV CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
INSTANT OFF-ROAD KIT
VOLKSWAGEN MIDDLE EAST / 2015 TOUAREG
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE ALL SEASON CHRISTMAS CARD
SO&U / GREETING CARD
SO&U Lagos NIGERIA
40 YEARS CELEBRATION
ASSAFIR / ASSAFIR
IMPACT BBDO Beirut LEBANON
BOECKER DM
BOECKER / PUBLIC HEALTH
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MICROSOFT LYNC DIRECT MAILER
MICROSOFT / LYNC
WONDEREIGHT Dubai UNITED ARAB EMIRATES
THE SCRATCH AND SMILE CARD
DUBAI FESTIVAL CITY AND OPERATION SMILE / CLEFT CONDITION AWARENESS
GMASCO Dubai UNITED ARAB EMIRATES
GOOD OLD DAYS
MCDONALD'S / McDONALD'S
FP7/DOHA QATAR
FOOSBALL BOX
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
Short List
LEBANON4SALE GREETINGS
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
CHALLENGE 22 GENERAL PUBLIC BROCHURE
THE SUPREME COMMITTEE FOR DELIVERY & LEGACY / BROCHURE
TRIPLE TWO Doha QATAR
A02 Ambient Media: Small Scale
CHALLENGE 22 GENERAL PUBLIC BROCHURE
THE SUPREME COMMITTEE FOR DELIVERY & LEGACY / BROCHURE
TRIPLE TWO Doha QATAR
THE CAR CARE CALENDAR
ZAYANI MOTORS / AUTOMOBILE
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN
CHROMATIC
INFINITI / INFINITI RANGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
PARKING TICKET
NISSAN / AROUND VIEW MONITOR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
EGO BOOSTER
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
TRUE COLORS
PRESSTO / CONSUMER
LEO BURNETT DOHA Doha QATAR
EASY SQUAT
ADVANCED SPORTS CENTRE / FITNESS CENTRE
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
NX EDGY INVITE
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE CAMOUFLAGED CATALOGUE
DUBAI CENTER FOR SPECIAL NEEDS (DCSN) / NON-PROFIT ORGANISATION
WUNDERMAN DUBAI Dubai UNITED ARAB EMIRATES
THE FREE SESSION
KARIM MOBAYED / PERSONAL TRAINING
WUNDERMAN DUBAI Dubai UNITED ARAB EMIRATES
BOOKS ARE PRICELESS
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE FIRST EVER SANITISING CALENDAR
SABB –THE SAUDI BRITISH BANK / INTERNAL – CALENDAR
J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE CRAFTY CALENDAR
NATIONAL GEOGRAPHIC / TV CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A03 Ambient Media: Large Scale
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Silver
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION
DRIVE DENTSU Beirut LEBANON
LIFE IN PRISON
NISSAN / ANTI-DRINKING AND DRIVING
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WHEEL
VIVA BAHRAIN / 4G NETWORK
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A04 Use of Digital Media in a Direct Marketing Campaign
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE
RÉPUBLIQUE Beirut LEBANON
Short List
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
BOOKS VS. MOVIES
QATAR FOUNDATION / THE BENEFITS OF READING
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
XPATPETS.COM
BETA / BETA
J. WALTER THOMPSON BEIRUT LEBANON
TOUCH LEB KEYS
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES