2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Use of Digital Media in a Direct Marketing Campaign
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE
RÉPUBLIQUE Beirut LEBANON
Short List
A05 Use of Social in a Direct Marketing Campaign
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
AXIOM INTERVENTION
AXIOM TELECOM / TRADE-IN
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Gold
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LEBANON’S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
ENDING THE BATTLE
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
MIRINDA MOMENTS
PEPSICO / MIRINDA
MEDIA DIRECTION OMD Cairo EGYPT
CUTTING THE COST OF FREE
KAHRAMAA / TARSHEED
MEMAC OGILVY & MATHER Doha QATAR
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
B01 Acquisition & Retention
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Grand Prix
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
FOOSBALL BOX
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
Short List
TRUE COLORS
PRESSTO / CONSUMER
LEO BURNETT DOHA Doha QATAR
TOUCH LEB KEYS
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
THE SINGING HELPLINE
VIVA BAHRAIN / VOICE CLARITY
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN
MIRINDA MOMENTS
PEPSICO / MIRINDA
MEDIA DIRECTION OMD Cairo EGYPT
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
B02 Best Low Budget Campaign
COLOUR EXPERIMNETS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
HEINEKEN OPEN BEIRUT
HEINEKEN / HEINEKEN
J. WALTER THOMPSON BEIRUT LEBANON
BOECKER DM
BOECKER / PUBLIC HEALTH
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Bronze
C01 Fast moving consumer goods
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
COPA COCA-COLA
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
THE NEW GENERATION PROJECT
BEL PROCHE ET MOYEN ORIENT / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
CHIPSY JUBMOS' HANGOUT HOTLINE
CHIPSY FOOD INDUSTRIES / POTATO CHIPS
IMPACT BBDO Cairo EGYPT
KITKAT NEXERCISE
NESTLÉ / KITKAT
J. WALTER THOMPSON CAIRO Cairo EGYPT
MIRINDA MOMENTS
PEPSICO / MIRINDA
MEDIA DIRECTION OMD Cairo EGYPT
NOTHING STOPS YOU
SCA / NANA SANITARY PADS
FP7/CAI Cairo EGYPT
LITTLE BOOKS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
CELEBRATING WOMEM'S ACHIEVEMENTS
POND'S UNILEVER / FACE CARE PRODUCT
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
C02 Consumer Products
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
RENEWING THE BOND
NISSAN / KSA RELAUNCH
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATROL THE CONQUEROR
NISSAN / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
INSTANT OFF-ROAD KIT
VOLKSWAGEN MIDDLE EAST / 2015 TOUAREG
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
C03 Consumer Services
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
GOOD OLD DAYS
MCDONALD'S / McDONALD'S
FP7/DOHA QATAR