2015 Winners & Shortlists

THE FIRST EVER SANITISING CALENDAR

BrandSABB –THE SAUDI BRITISH BANK
Product/ServiceINTERNAL – CALENDAR
EntrantJ. WALTER THOMPSON RIYADH, SAUDI ARABIA
CategoryAmbient Media: Small Scale
Entrant Company J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Advertising Agency J. WALTER THOMPSON RIYADH, SAUDI ARABIA

The Brief

Last year’s outbreak of the MERS coronavirus caused widespread concern across Saudi Arabia. Not least in the workplace. SABB took their employees’ health very seriously and to prevent the spread of the virus they wanted to encourage all 2000 members of their staff to make sanitizing a daily habit.

Creative Execution

The SABB Sanitise & Socialise 2015 Calendar was distributed to every SABB employee; it provided daily tear-off packets each containing a sachet of sanitizer – and each with an informative or motivational message on the back. The complete strip of sachets, covering the whole year, was housed in a functional and attractive desktop box. In utilizing the calendar, it not only provided a disruptive way to get our message through, but also provided a daily reminder along with sanitizing gel at an arm’s length away from each employee – something they could not ignore, with it sitting on their desk.

Describe the creative solution to the brief/objective.

While there were sanitizing gel dispensers in public areas,previous placement of gel dispensers in public areas and internal communication had not had the desired effect.Given that all it took was one handshake for the disease to spread,we needed something toremind them on a daily basis and ensure that sanitizing gel was always‘at hand’. SABBprints calendars and distributes them to employees every year so we decided to take the calendar,something that would be used every day by everyone and add a tear off sanitize sachet to each day–reminding employees on a daily basis,the importance of sanitizing after every interaction at work.

Results

By changing a simple desk tool into a daily reminder on the desk of every employee,that simply cannot be ignored,the hope is that,this calendar will protect the staff from the MERS virus,and reduce the number of sick days, eventually increasing productivity in the bank. While it is still too early to quantify its effect on the health of the staff(it has just been released this January)the calendar has been well received by the staff and particularly the management of the bank“The Calendar is having a real effect,We also believe it will reduce the number of working days lost to sickness.”

Credits

Name Company Role
Chafic Haddad J.walter Thompson Executive Creative Director
Rayyan Aoun J.walter Thompson Creative Director
Rawad El Dahouk J.walter Thompson Associate Creative Director
Ahmad Shanaa J.walter Thompson Junior Art Director
Pete Taylor J.walter Thompson Head Of English Copywriting
Toufic Bassil J.walter Thompson Associate Business Director
Dana Al Kutoubi J.walter Thompson Planning Director
Rabie Hassoun J.walter Thompson Account Manager
Maian Alken J.walter Thompson Copywriter
Omar Battayyah SABB Head Of Marketing/Research
Bader Saad Al Boqami SABB Senior Marketing Manager
Rola Alaskar SABB Marketing Manager | Marketing Communications/Planning
Metab A Alghamdi SABB Marketing Manager