2015 Winners & Shortlists

A TREE IN THE SEA

Bronze
ClientG&CO
ProductA TREE IN THE SEA FILM
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryIllustration
TitleA TREE IN THE SEA
Product/ServiceA TREE IN THE SEA FILM
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Our challenge was how to bring the story of A Tree in the Sea to life in one single image, and create intrigue for the film.

The Brief

Our brief was to create a promotional poster for the World Premiere of the Emirati short film - A Tree in the Sea, which attained official selection status at the 2015 Miami International Film Festival.

How the final design was conceived

We took our inspiration for the posters from the story, which is about how two friends decided to create a man-made coral reef so that they could create a new world under the sea. We wanted to have a very graphic look and not just use images from the film to create the intrigue. We used different materials like charcoal, ink, pencil and water colour to create the illustrations that embodied a tree in the sea.

Indication of how successful the outcome was in the market

The three posters really stood out because they are very different to traditional movie posters. They are being used in Miami to promote the films during the festival as well as being shared across social media and movie sites like IMDB.

G&Co are the producers behind the Emirati short film - A Tree in the Sea.

Credits

Name Company Position
Shahir Zag Y&R Dubai Chief Creative Officer/Creative Director
Kalpesh Patankar Y&R Dubai Executive Creative Director
Ash Chagla Y&R Dubai Executive Creative Director
Kalpesh Patankar Y&R Dubai Creative Director
Kapil Bhimekar Y&R Dubai Art Director
Kalpesh Patankar Y&R Dubai Art Director
Kapil Bhimekar Y&R Dubai Designer
Kalpesh Patankar Y&R Dubai Designer
Shahir Zag Y&R Dubai Designer
Ash Chagla Y&R Dubai Copywriter
Kapil Bhimekar Y&R Dubai Illustrator