2015 Winners & Shortlists

Brief Explanation

To design a brand identity that will create buzz and make them stand out in the market.

The Brief

Lamya + Manal are two young Saudi girls with a great passion for photography. They wanted a brand identity that resembles them, in their bubbliness and out-of-the-box creativity.

How the final design was conceived

Playful and mischievous is what Frozen Memories Studio is all about. We wanted to bring this simple and exciting tone through a brand identity that captures the passion Lamya + Manal have for kids’ photography. The idea of using small Polaroid photos was the twist. They were smartly integrated into the new logo design, which added depth and playfulness to the overall brand identify. From one side, the Polaroid photo would demonstrate the photographers’ talent. From the other, the Polaroid’s edges would complete the logo design.

Indication of how successful the outcome was in the market

With this playfully and mischievous design, the identity was a conversation starter at every meeting they had.

Target audience: Families Brand values: Playful and mischievous Product types: Photography