Brand | SCIB PAINTS |
Product/Service | PAINT |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Print & Poster - Art Direction |
Entrant Company
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IMPACT BBDO Cairo, EGYPT
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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English Translation of Main Headlines
SCIB is an Egyptian paint company that for some reason, nobody knows is Egyptian even though it's been around for 33 years. We wanted to showcase the heritage of the brand and make people understand that it's actually a local company using an extremely emotional photo.
The photo is of Om Kolthoum, one of Egypt's most infamous singers. Her voice was so powerful that she became respected around the globe. When you see this at first glance, you might think that photographic mosaics have been overly used as a method of art direction. However, looking closely at the picture, you will realize that every section of the hundreds present are specific SCIB colour palettes with their very own real codes.
Credits
Hussam Mourou |
Impact BBDO Cairo |
Executive Creative Director |
Ahmed El Keiy |
Impact BBDO Cairo |
Creative Director |
Mohamed Gaber |
Impact BBDO Cairo |
Graphic Designer |
Noor Hassanein |
Impact BBDO Cairo |
Senior Copywriter |
Mohamed Sadek |
Impact BBDO Cairo |
Group Account Director |
Rania Guneid |
Impact BBDO Cairo |
Senior Account Executive |
Emile Tabanji |
Impact BBDO Cairo |
Managing Director |