2015 Winners & Shortlists

NAGUIB MAHFOUZ

BrandSCIB PAINTS
Product/ServicePAINT
EntrantIMPACT BBDO Cairo, EGYPT
CategoryPrint & Poster - Art Direction
Entrant Company IMPACT BBDO Cairo, EGYPT
Advertising Agency IMPACT BBDO Cairo, EGYPT

English Translation of Main Headlines

SCIB is an Egyptian paint company that for some reason, nobody knows is Egyptian even though it's been around for 33 years. We wanted to showcase the heritage of the brand and make people understand that it's actually a local company using an extremely emotional photo. The photo is of Naguib Mahfouz, one of Egypt's Nobel Prize winners and one of the most prized possessions in Egyptian literature. When you see this at first glance, you might think that photographic mosaics have been overly used as a method of art direction. However, looking closely at the picture, you will realize that every section of the hundreds present are specific SCIB colour palettes with their very own real codes.

Credits

Name Company Role
Emile Tabanji Impact BBDO Cairo Managing Director
Hussam Mourou Impact BBDO Cairo Executive Creative Director
Ahmed El Keiy Impact BBDO Cairo Creative Director
Mohamed Sadek Impact BBDO Cairo Group Account Director
Mohamed Gaber Impact BBDO Cairo Graphic Designer
Rania Guneid Impact BBDO Cairo Senior Account Executive
Noor Hassanein Impact BBDO Cairo Senior Copywriter