|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Fiction: series or film
|
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
BLUE CACTUS FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A02 Non-Fiction: series or film
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MINT MENA
Dubai
FILM PUDDING
Dubai
SERENA MIDDLE EAST
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MINT MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MADE IN SAUDI FILMS
Jeddah
|
SAUDI ARABIA
|
Short List |
IKIGAI
NESCAFÉ / INSTANT COFFEE |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
FILMMASTER MEA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
|
UNITED ARAB EMIRATES
|
Grand Prix
|
THE 5TH PARTICIPATION
MOBILY / TELECOMMUNICATIONS |
LOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A03 Brand or product integration in to an existing programme or platform
|
THE WHEEL
VIVA BAHRAIN / 4G NETWORK |
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama |
BAHRAIN |
TALKING PICTURES
Manama
|
BAHRAIN
|
Short List |
|
A04 Use or integration of user-generated content
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
STOKED
Beirut
|
LEBANON
|
Gold
|
|
A05 Live experience
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MINT MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
|
UNITED ARAB EMIRATES
|
Gold
|
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
|
A06 Use or integration of music
|
PEPSI REUNIONS
PEPSICO INTERNATIONAL / PEPSI |
IMPACT BBDO Cairo |
EGYPT |
ASAP
Cairo
|
EGYPT
|
Silver
|
SOUNDS OF DUBAI
SIROCCO / TIGER BEER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A07 Use or integration of printed content
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MINT MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A08 Original game or use of gaming
|
PEPSI GOAL
PEPSICO INTERNATIONAL / PEPSI |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A09 Use or integration of digital or social media
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
STOKED
Beirut
|
LEBANON
|
Silver
|
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MADE IN SAUDI FILMS
Jeddah
|
SAUDI ARABIA
|
Short List |
SHAKE N' SAVE
EMIRATES NBD / SHAKE N' SAVE MOBILE APPLICATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
TOUCH LEB KEYS
TOUCH / TOUCH |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Gold
|
|
A10 Integrated campaign
|
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MADE IN SAUDI FILMS
Jeddah
|
SAUDI ARABIA
|
Short List |
IKIGAI
NESCAFÉ / INSTANT COFFEE |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
FILMMASTER MEA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
PEPSI REUNIONS
PEPSICO INTERNATIONAL / PEPSI |
IMPACT BBDO Cairo |
EGYPT |
ASAP
Cairo
|
EGYPT
|
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Gold
|