2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: series or film
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
Bronze
A02 Non-Fiction: series or film
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
UNITED ARAB EMIRATES
Grand Prix
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER MEA
Dubai
UNITED ARAB EMIRATES
Silver
THE 5TH PARTICIPATION
MOBILY / TELECOMMUNICATIONS
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
FILM PUDDING
Dubai
SERENA MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Silver
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
A03 Brand or product integration in to an existing programme or platform
THE WHEEL
VIVA BAHRAIN / 4G NETWORK
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN TALKING PICTURES
Manama
BAHRAIN
Short List
A04 Use or integration of user-generated content
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STOKED
Beirut
LEBANON
Gold
A05 Live experience
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
UNITED ARAB EMIRATES
Gold
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Short List
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT
LEO BURNETT BEIRUT LEBANON
Silver
A06 Use or integration of music
SOUNDS OF DUBAI
SIROCCO / TIGER BEER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
PEPSI REUNIONS
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Cairo EGYPT ASAP
Cairo
EGYPT
Silver
A07 Use or integration of printed content
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
A08 Original game or use of gaming
PEPSI GOAL
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A09 Use or integration of digital or social media
TOUCH LEB KEYS
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
Short List
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT
LEO BURNETT BEIRUT LEBANON
Gold
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Bronze
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STOKED
Beirut
LEBANON
Silver
SHAKE N' SAVE
EMIRATES NBD / SHAKE N' SAVE MOBILE APPLICATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
A10 Integrated campaign
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT
LEO BURNETT BEIRUT LEBANON
Gold
PEPSI REUNIONS
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Cairo EGYPT ASAP
Cairo
EGYPT
Short List
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER MEA
Dubai
UNITED ARAB EMIRATES
Bronze
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Bronze
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List