2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: series or film
COFFEE CONVERSATIONS
NESCAFÉ / ARABIANA
MEC Dubai UNITED ARAB EMIRATES LUMINK
Riyadh
SAUDI ARABIA
AL HAKAWATY
MCDONALD'S GCC / McDONALD'S
OMD Dubai UNITED ARAB EMIRATES
SOBHIYA
HENKEL ARABIA / DAC DISINFECTANT
OMD Dubai UNITED ARAB EMIRATES
AL DAHABI A TASTE THAT'S HARD TO DESCRIBE
GALADARI ICE CREAM / ICE CREAM
BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
Bronze
MY SISTERS & I
ALWAYS / FEMININE NAPKINS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A02 Non-Fiction: series or film
THE CHALLENGERS
VODAFONE QATAR / TELECOM
TRIPLE TWO Doha QATAR THE FILM HOUSE
Doha
QATAR
RAMADAN GIVES BACK!
VODAFONE EGYPT / RAMADAN GAMESHOW
J. WALTER THOMPSON CAIRO Cairo EGYPT BIG PRODUCTIONS
Cairo
EGYPT
TOUCH-TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON ZOÉ PRODUCTION
Beirut
LEBANON
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
UNITED ARAB EMIRATES
Grand Prix
THE VICTORIOUS
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER MEA
Dubai
UNITED ARAB EMIRATES
Silver
MY INSPIRATION
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES STREETWISE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NOTHINGNESS IS EVERYTHING
MONDELEZ EGYPT FOODS / FMCG
J. WALTER THOMPSON CAIRO Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
THE 5TH PARTICIPATION
MOBILY / TELECOMMUNICATIONS
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
TASTE OF THE WORLD CUP
MCDONALD'S GCC / McDONALD'S
OMD Dubai UNITED ARAB EMIRATES
MAGGI DIARIES
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
CUTTING THE COST OF FREE
KAHRAMAA / TARSHEED
MEMAC OGILVY & MATHER Doha QATAR PRODUCTION AND BEYOND
Doha
QATAR
ABAYA FASHION REVOLUTION
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
COLOUR EXPERIMENTS: THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA UMBRELLA
Budapest
HUNGARY
BUILT FORD TOUGH
FORD MIDDLE EAST / FORD
MEC Dubai UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES JGR PRODUCTION
Roma
NOVALIA
Cambridge
ITALY
UNITED KINGDOM
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
FILM PUDDING
Dubai
SERENA MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Silver
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
AXIOM EXPERIMENT
AXIOM TELECOM / MOBILE PHONES
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
GRAIN MEDIA
London
BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
UNITED KINGDOM
WE ARE FIRE
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
GRAIN MEDIA
London
UNITED ARAB EMIRATES
UNITED KINGDOM
A03 Brand or product integration in to an existing programme or platform
THE WHEEL
VIVA BAHRAIN / 4G NETWORK
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN TALKING PICTURES
Manama
BAHRAIN
Short List
THE NATIONAL INITIATIVE FOR ENERGY COSERVATION
THE EGYPTIAN CONSORTIUM FOR ENERGY CONSERVATION / GOVERNMENTAL
MINDSHARE MENA Cairo EGYPT
THE VOICE OF SEPHORA
SEPHORA MIDDLE EAST / BEAUTY BRAND & RETAILER
OMD Dubai UNITED ARAB EMIRATES
BOOKS VS. MOVIES
QATAR FOUNDATION / THE BENEFITS OF READING
MEMAC OGILVY Dubai UNITED ARAB EMIRATES LEAN & MEAN
Dubai
UNITED ARAB EMIRATES
BUILT FORD TOUGH
FORD MIDDLE EAST / FORD
MEC Dubai UNITED ARAB EMIRATES
EMIRATES STARS OF TOMORROW
EMIRATES GROUP / AIRLINE, TOURISM & TRAVEL
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
A04 Use or integration of user-generated content
IFTAR TO SUHOOR
UNILEVER / LIPTON BLACK TEA BAGS
PHD Dubai UNITED ARAB EMIRATES
FOR THE BOLD
PEPSICO / DORITOS
OMD Dubai UNITED ARAB EMIRATES
LIVE LOVE LEBANON
MINISTRY OF TOURISM LEBANON / TOURISM
M&C SAATCHI MENA Beirut LEBANON
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STOKED
Beirut
LEBANON
Gold
HOSTING INFINITI; FROM SAUDIS TO SAUDIS
INFINITI / AUTOMOTIVE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
FILM PUDDING
Dubai
SERENA MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A05 Live experience
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON ZOÉ PRODUCTION
Beirut
LEBANON
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES DEJA VU
Dubai
MANGO JAM STUDIO
DUBAI
UNITED ARAB EMIRATES
Gold
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Short List
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION PROJECT
LEO BURNETT BEIRUT LEBANON
Silver
LOVE & FORGET CONCERT
PROCTER & GAMBLE / HERBAL ESSENES HAIRCARE
INTERESTING TIMES Beirut LEBANON GLOBAL FILMS
Beirut
LEBANON
MARATHON2015
OOREDOO QATAR / CORPORATE
LEO BURNETT DOHA Doha QATAR
JADIDHA & ACTIONHA
NISSAN / AUTOMOTIVE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES