Brand | MONDELEZ EGYPT FOODS |
Product/Service | FMCG |
Entrant | J. WALTER THOMPSON CAIRO Cairo, EGYPT |
Entrant Company
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
The Campaign
We wanted to launch a tactical campaign providing consumers with newer innovation in flavors, building on our platform, nothing is everything, were Chiclets is supporting the teens silly fun.
Success of the Campaign
Starting our Facebook page from scratch, reaching 620K+ in less than a year is pretty impressive and we can say that we did build a consumer base, based on our target audience that we did exactly plan to acquire.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
1st: We created 2 40” online copies, using our platform, Nothingness is everything, presenting how crazy and innovative the 2 new flavors with mixed and irrelevant flavors, and further emphasizing on our platform in our prize, which was to travel to: Malaysia, Beni Sweif, & France
2nd: Building on our previous engagement idea, we developed an online game, to further emphasize on the innovative and irrelevant flavors, which led to 55 participant.
Credits
Bassem Abdulghani |
MDLZ International |
Marketing Director |
Menna El Sweify |
MDLZ International |
Brand Manager |
Angelikey Atef |
MDLZ International |
Assistant Brand Manager |
Lucian Elgebely |
JWT Cairo |
Creative Director |
Ahmed Wahid |
JWT Cairo |
Art Director |
Malek Sharif |
JWT Cairo |
Art Director |
Heba Abdel Monsef |
JWT Cairo |
Account Director |
Diana George |
JWT Cairo |
Account Manager |
Hazem Safwat Taher |
JWT Cairo |
Account Executive |
Mayar Tarek |
JWT Cairo |
Agency Producer |
Haitham Abou Samra |
NA |
Director |
Mohamed Hammady |
JWT Cairo |
Executive Creative Director |