2015 Winners & Shortlists

THE FIRST EVER SANITISING CALENDAR

BrandSABB –THE SAUDI BRITISH BANK
Product/ServiceINTERNAL – CALENDAR
EntrantJ. WALTER THOMPSON RIYADH, SAUDI ARABIA
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Advertising Agency J. WALTER THOMPSON RIYADH, SAUDI ARABIA

Brief Explanation

While there were sanitizing gel dispensers in public areas, this was not enough, previous placement of sanitizing gel dispensers in public areas and internal communication had not had the desired effect. Given that the all it took was one handshake for the disease to spread, we needed something to remind them on a daily basis – and ensure that sanitizing gel was always ‘at hand’.

The Brief

Last year’s outbreak of the MERS coronavirus caused widespread concern across Saudi Arabia. Not least in the workplace. SABB took their employees’ health very seriously and to prevent the spread of the virus they wanted to encourage all 2000 members of their staff to make sanitizing a daily habit.

How the final design was conceived

Inspired by the yearly calendar that SABB prints and distributes to employees (which sits on the table of each employee and is used each day) - we saw an opportunity to make it more functional and with a strong message. We designed it in a way that is both convenient and visually appealing – we added a tear off sanitize sachet to each day – reminding employees on a daily basis, the importance of sanitizing after every interaction at work. The complete strip of sachets, covering the whole year, was housed in a functional and attractive desktop box.

Indication of how successful the outcome was in the market

By changing a simple desk tool into a daily reminder on the desk of every employee,that simply cannot be ignored,the hope is that,this calendar will protect the staff from the MERS virus, and reduce the number of sick days,eventually increasing productivity in the bank. While it is still too early to quantify its effect on the health of the staff(it has just been released this January)the calendar has been well received by the staff and particularly the management of the bank“The Calendar is having a real effect,We also believe it will reduce the number of working days lost to sickness.”

SABB, HSBC bank in Saudi Arabia, is the third leading bank (brand health) supporting its stakeholders, employees and consumers’ ambitions. SABB provides financial solutions in Saudi Arabia and across the world. With this piece of design we were targeting all 2000 SABB employees.

Credits

Name Company Role
Chafic Haddad J.walter Thompson Executive Creative Director
Rayyan Aoun J.walter Thompson Creative Director
Rawad El Dahouk J.walter Thompson Associate Creative Director
Ahmad Shanaa J.walter Thompson Junior Art Director
Pete Taylor J.walter Thompson Head Of English Copywriting
Maian Alken J.walter Thompson Copywriter
Toufic Bassil J.walter Thompson Associate Business Director
Rabie Hassoun J.walter Thompson Account Manager
Dana Al Kutoubi J.walter Thompson Planning Director
Omar Battayyah SABB Head Of Marketing/Research
Bader Saad Al Boqami SABB Senior Marketing Manager
Rola Alaskar SABB Marketing Manager | Marketing Communications/Planning
Metab A Alghamdi SABB Marketing Manager