2015 Winners & Shortlists

Brief Explanation

Instead of showing how well they understand shoppers, we felt they could make a bigger impression if they showed how well they understand clients. Because after all, shopper marketing is all about knowing what your target audience is thinking at the moment of truth. Key objective: To demonstrate our understanding of a target audience, while using the smallest space.

The Brief

Integer is a shopper marketing agency specialising in promotions and point-of-purchase material. To stand out in the shopping capital of the Middle East - Dubai, they wanted a business card design which would highlight their brand promise - “we know what shoppers want”.

How the final design was conceived

Every New Business meeting begins with an exchange of business cards and it was the perfect opportunity to start a conversation about promotions. Enter the Scratch-n-Win Business Card.

Indication of how successful the outcome was in the market

Once they saw the card, prospective clients were curious to find out what they had won, just like shoppers would. This action gave us the opportunity to mention that the "prizes" could only be claimed once they became our clients, which resulted in a positive start to every meeting, every time. This little business card would never convert hundreds of clients, but it definitely went a long way in leaving a lasting impression.

Integer is a shopper marketing agency specialising in promotions and point-of-purchase material.