2015 Winners & Shortlists

DISCOVER THE DISCOVERIES

BrandBANK SOHAR
Product/Service2015 CALENDAR
EntrantPROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
Advertising Agency PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES

Brief Explanation

There have been many calendars focussing on Islamic calligraphy, art and other aspects of cultural heritage. Our challenge was to come up with a unique theme and an equally impactful design.

The Brief

The client brief was for a calendar that both differentiated Bank Sohar from the competition and promoted the bank's strong regional and Omani heritage.

How the final design was conceived

By partnering with 1001 Inventions, an organization that creates international educational campaigns based on the Golden Age of Muslim Civilization, we selected 12 Islamic inventions from the Golden Age of Muslim Civilization. Each was placed behind a 'book cover' the front of which showcased the modern result of the invention. By opening the book cover, the original invention was revealed.

Indication of how successful the outcome was in the market

General feedback, both on social media and customer calls, was overwhelmingly positive and generated an additional print run of 3,000 copies. In fact, the calendar has acted as a catalyst for 1001 Inventions to schedule a visit to Oman for the first time.

Bank Sohar is Oman's 5th largest bank with a full range of Corporate, Retail and Islamic banking products. The bank has been operating for over 8 years.

Credits

Name Company Role
Shahbaz Khan Zobairi Promoseven360 Senior Creative Director
Mohammad Ghozlan Promoseven360 Creative Group Head
Duaa Abzeed Promoseven360 Art Director
Ipsita Barua Promsoseven360 Copywriter
Kamal Hassan Promsoseven360 Copywriter
Udit Agarwal Promsoseven360 General Manager
Selvin Rodrigues Promsoseven360 Senior Account Manager
Saravanan Iyyanar Promsoseven360 Production Manager
Kutaiba Haddad Promsoseven360 Finish Artist
Mark Shadwell Promsoseven360 Executive Creative Director