2015 Winners & Shortlists

Brief Explanation

The main challenge was to ensure that the communication captured the idea of co-operation amongst the doctors and healthcare professionals while also being relevant to the treatment of Osteoporosis.

The Brief

The brief was to create a poster for an event called "Connecting For Care", bringing together leading health care professionals in order to find solutions and optimize care for Osteoporosis patients. Forteo is Eli Lilly's osteoporosis treatment medicine brand that sponsors the event.

How the final design was conceived

Using the symbol of two joined hands, our visual demonstrated that by working together, leaders in the field of Osteoporosis, could create strong working relationships and better outcomes for patients. By using the hands in the form of a bone, we attempted to convey that this so-operation could also lead to stronger bones for patients.

Indication of how successful the outcome was in the market

The event was a great success with over 100 healthcare professionals attending. The single-minded visual also attracted many positive comments from delegates and will now be used at all future 'Connecting for Care' events.

Eli Lilly is a leading global pharmaceutical company. Across the globe, Eli Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism.