2015 Winners & Shortlists

Brief Explanation

The main objective was to grow the business through acquiring new Consumer Sales. The challenge was to come up with a brand identity that would be visible and compete at the same level with the well established players in the industry including international companies. The company was using the group logo which was confusing to the consumers so we had to develop and re-position the brand to cater for different travel needs, be it leisure, business or tourism.

The Brief

Develop an identity for an existing travel and tourism company that was using a group of companies logo. It should be dynamic, offer all solutions in the field of travel and tourism to companies.

How the final design was conceived

The earth is the limit. Our brand represents traveling to all destinations, its all about finding new places and exploring new things. ALL ABOUT NEW DESTINATIONS. The design was inspired by the globe and a motion encircling it to instill the idea of movement to anywhere in the world. That's where we can take you.

Indication of how successful the outcome was in the market

The identity was applied across all communication touch-points for the company and elevated the company as a more professional entity specialized in travel and tourism. So far the client has commented that their clients look at them with a more respectful eye and have the confidence to work with them. A key observation is that is is now easier to garner new clients as they look as they should now; professional, knowledgeable and creative.

The target audience was Saudis of Social Classes B and C+ who like to travel to Europe during the summer. Gender: Core: Male – Broad: medium size Family (4-5 members). The brand values knowledgeable, dynamic and creative while offering great deals. The company mainly serves B2B