2015 Winners & Shortlists

Brief Explanation

To create a good and memorable first impression. Also to give the hint of creativity and expertise in her work.

The Brief

Mrs. Heba Abuhamdan is a professional Arabic translator who works with select clientele. She wants to work with high-quality companies and on impactful projects.

How the final design was conceived

Arabic is written and read from right to left. When layouts are being prepared for client approval, only English is used. Arabic is indicated within the layout by flipping the text thereby using it as a placeholder. Using this insight, the design was developed.

Indication of how successful the outcome was in the market

Mrs. Heba’s business card got a splendid response and almost everyone commended that it was refreshingly different and unique. She started getting more enquiries and the card became a great conversation starter!

Mrs. Heba Abuhamdan is a professional Arabic translator who works with select clientele. With an almost non-existing budget she wanted to make big impression on prospective clients.