2015 Winners & Shortlists

Brief Explanation

To create a unique, memorable and relevant identity that would reflect the versatile personality of the place. To transform a common name (Bungalow) into and original logo. To express Bungalow's personality with quality, depth and an oriental touch, appealing to all. To design an identity with a soul, instantly friendly and timeless. Like if the place has always existed.

The Brief

In Tunisia, since the Arab Spring, casual Tunisians as well the intelligentsia are eager for met in a new place that would reflect their social freedom. Bungalow is a restaurant / bar / lounge, a place were people can come any time, for lunch, tea, diner, party, shows, concerts, day or night, inside or outside in the garden / pool. It attracts all types of people or events and has the vocation to be a place were one can come any time to have a good time.

How the final design was conceived

The logo is an ambigram wordmark, it can be viewed upside down, reflecting the free spirit of Bungalow, versatile and surprising. The warm, elegant graphic style combines hand drawning with Arabic calligraphy to reflect on the social and cultural character of Bungalow.

Indication of how successful the outcome was in the market

On the opening day there were 600 people, yet Bungalow can only accommodate 300. The success has not stopped since, booking is recommended 2 weeks in advance. That reflects how much people have been longing for such an establishment. Furthermore, Bungalow is revitalizing the Tunis beachfront neighbourhood of Gammarth, a Four Seasons hotel is to open nearby later on this year. The Management is already planning to open another Bungalow.

Clients are from all ages and types, locals or international. Cuisine is Mediterranean. Bungalow is artist friendly, it has commissioned some pieces to EL MARSA art gallery-Tunis. Market positioning is mid to high. Budget is undisclosed.