2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
Bronze
SAVE THE LAST GARDEN
ASSOCIATION FOR THE PROTECTION OF LEBANESE HERITAGE / AWARENESS CAMPAIGN
PUBLICIS BEIRUT Beirut LEBANON
CLORETS SOCIALIZE
CADBURY ADAMS / CLORETS
JWT BEIRUT LEBANON
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
GAMING CHAMPIONSHIP 2013
COCA-COLA / FANTA GAMING CHAMPIONSHIP
FP7/CAI Cairo EGYPT
SELF EXPRESSION BOOTH
COCA-COLA / SPRITE
FP7/CAI Cairo EGYPT
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
REFRESHMENT MAKER
EASY CARE / EASY WIPES
GREEN MARK AGENCY Cairo EGYPT
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
OFFICE GYM
ENTERPRISE QATAR / QATAR NATIONAL SPORT DAY
LEO BURNETT QATAR Doha QATAR
NO MORE HAIRFALL STICKERS
FP7/DXB / HAIRCARE - L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES
HOW WILL YOU MAKE THEM TODAY?
KELLOGG'S MIDDLE EAST / CORN FLAKES
MADCOM Dubai UNITED ARAB EMIRATES
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
NOT NORMAL
MINI / MININ COOPER
LOOK ADVERTISING COMPANY Cairo EGYPT
TANG FREEZE
MONDELEZ INTERNATIONAL / TANG
ACME GROUP Cairo EGYPT
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA
NESTLE NESQUIK GAMING
NESTLÉ / NESQUIK
ACME GROUP Cairo EGYPT
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES
Short List
SPOT THE DOT
OPTICA CO. W.L.L / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
Short List
WOMEN ON WHEELS
RED BULL / ENERGY DRINK
JWT Jeddah SAUDI ARABIA
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON
Short List
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES
ETGANEN
THE COCA COLA COMPANY / COCA-COLA
ACME GROUP Cairo EGYPT
SPRITE OBEY YOU
THE COCA COLA COMPANY / COCA-COLA
ACME GROUP Cairo EGYPT
CAR KEYS
UCA INSURANCE / CAR INSURANCE
DRIVE DENTSU Beirut LEBANON
FOR YOUR EYES ONLY
UNILEVER / AXE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A02 New Product Launch/Re-launch
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE PIT PATCH PACK
MICROSOFT / UPGRADE TO WINDOWS 8
WUNDERMAN DUBAI UNITED ARAB EMIRATES
SWIMMING MANGO
NESTLÉ / DOLCECA
JWT CAIRO EGYPT
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES
THAT'S TIIDA
NISSAN MIDDLE EAST / TIIDA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FIND YOUR FREQUENCY
QF RADIO / EDUCATIONAL AND INFORMATIVE PROGRAMS
TBWA\QATAR Doha QATAR
WHO AM I?
RENAULT / CAPTUR
JWT MOROCCO
STEP INTO Z!
SONY MOBILE / XPERIA Z ULTRA SMARTPHONE
PHD Dubai UNITED ARAB EMIRATES
FOR YOUR EYES ONLY
UNILEVER / AXE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
A03 Merchandising/In-store Marketing & Point of Purchase Displays
THE ACE PAPER PLANTATION CARD
ACE / PAPER PLANTATION CARD
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES
TOMORROW, TODAY
AUDI / AUDI FUTURE TECHNOLOGIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES