2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
REFEREE
CIMENTERIE NATIONALE / AL SABEH CEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
BEST ACTRESS OF THE YEAR
CIMENTERIE NATIONALE / AL SABEH CEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
POLITICIAN'S DISCOURSE
CIMENTERIE NATIONALE / AL SABEH CEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
HORSE RACE
SONY / XPERIA Z1
FP7/DOHA QATAR
DIRT BIKE
SONY / XPERIA Z1
FP7/DOHA QATAR
A05 Cosmetics & Beauty, Toiletries & Pharmacy
DIGEST IT ALL
NOVARTIS / SPASMO-CANULASE
MEMAC OGILVY & MATHER Cairo EGYPT
FENISTIL GEL AID THEM
NOVARTIS / FENISTIL
MEMAC OGILVY & MATHER Cairo EGYPT
THE DARK SIDE
EVAPHARMA / FLIX
KAIRO Cairo EGYPT
THE UNDERSTANDING OF A PERIOD
KIMBERLY-CLARK / KOTEX
MEMAC OGILVY & MATHER Beirut LEBANON
ANGRY BOSS
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
UPSET WIFE
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CITIZENS
PROCTER & GAMBLE / BRAUN MALE GROOMING
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CROWS
PROCTER & GAMBLE / BRAUN MALE GROOMING
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A DRAGON BIT ME
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I FELL FROM A UNICORN
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE OGRE PUSHED ME
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CHOPARD 1000 MIGLIA
COTY MIDDLE EAST / CHOPARD 1000 MIGLIA
HAVAS WORLDWIDE DUBAI Dubai UNITED ARAB EMIRATES
A06 Clothing, Footwear & Accessories
HYPNOTIZED WOMAN
SHOE MART INTERNATIONAL / VALENCIA
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
HYPNOTIZED MAN
SHOE MART INTERNATIONAL / VALENCIA
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A08 Cars & Automotive Services
FOOL YOU TWICE - DUCK
MOHAMMED YOUSEF NAGHI MOTORS / BMW ORIGINAL PARTS
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
FOOL YOU TWICE - ROSE
MOHAMMED YOUSEF NAGHI MOTORS / BMW ORIGINAL PARTS
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
KANGAROO
MERCEDES-BENZ EGYPT / B-CLASS WITH INTEGRATED CHILD SEAT
IMPACT BBDO Cairo EGYPT
ABANDONED STUFFED TOY
ALGHANIM MOTORS / HONDA
IMPACT & ECHO BBDO Safat KUWAIT
ABANDONED TOY CAR
ALGHANIM MOTORS / HONDA
IMPACT & ECHO BBDO Safat KUWAIT
YELLOW SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
BLUE SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
PINK SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
LEGEND
NISSAN MIDDLE EAST / GT-R
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHASE
NISSAN MIDDLE EAST / MAXIMA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
VW ENGAGEMENT
VOLKSWAGEN / VOLKSWAGEN
BPG KUWAIT Kuwait City KUWAIT
RESTAURANT
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
APPARTMENT
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
SEASIDE
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
FROG
KAWASAKI / RYMCO
IMPACT BBDO Beirut LEBANON
Bronze
SNAKE
KAWASAKI / RYMCO
IMPACT BBDO Beirut LEBANON
Bronze
BEYOND THEIR REACH
NISSAN MIDDLE EAST / 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BUSINESSMAN
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SHOPPER
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
CHILD
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
BIRTHDAY
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
AIRPORT
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
INTERVIEW
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
STATUE OF LIBERTY
MUNCH MALEH / KRONUT
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
MOUNT RUSHMORE
MUNCH MALEH / KRONUT
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
MOON
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
PUPPET
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
JUMP
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
HANG
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
UNTIE
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
MANGA TOY
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List