Winners & Shortlists

2014 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION		 RÉPUBLIQUE Beirut LEBANON
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB		 MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A02 Best Use of Social Media
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
GREET TO FEED
SAMSUNG / SAMSUNG		 LEO BURNETT JORDAN Amman JORDAN
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM		 LEO BURNETT QATAR Doha QATAR WALLIS
Doha
 QATAR
RAASUK DIVERSION
MASHROU' LEILA / MUSIC		 LEO BURNETT BEIRUT LEBANON
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY		 LEO BURNETT Jeddah SAUDI ARABIA LEOCOMM
Jeddahh
 SAUDI ARABIA
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE		 FP7/DXB Dubai UNITED ARAB EMIRATES
TIGER CO-LAB
SIROCCO / TIGER		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
DOVE SURPRISES
UNILEVER / DOVE		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND		 FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
SEEF JUNIOR SUPERSTARS
SEEF MALL / SHOPPING MALL		 MEMAC OGILVY & MATHER Manama BAHRAIN
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY		 LEO BURNETT Jeddah SAUDI ARABIA LEOCOMM
Jeddahh
 SAUDI ARABIA
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Best Use of Sponsorship
15 YEARS BACKING EL AHLY CLUB
JUHAYNA / SPONSORSHIP		 LEO BURNETT CAIRO EGYPT
GIFT FROM THE HEART
PEPSICO. / PEPSI		 IMPACT BBDO Jeddah SAUDI ARABIA
HIDDEN FACES OF DIABETES
PFIZER / HEALTHCARE		 MEMAC OGILVY ALGERIA ALGERIA
WE ONLY HAVE EACH OTHER
MOBINIL / MEDIA RELATIONS		 LEO BURNETT CAIRO EGYPT
A05 Best Launch or Re-launch
MAYYIL
BANKMED / MAYYIL		 IMPACT BBDO Beirut LEBANON
RAASUK DIVERSION
MASHROU' LEILA / MUSIC		 LEO BURNETT BEIRUT LEBANON
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY		 LEO BURNETT Jeddah SAUDI ARABIA LEOCOMM
Jeddahh
 SAUDI ARABIA
Bronze
A06 Best Use of Media Relations
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK		 IMPACT BBDO Beirut LEBANON
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO		 LEO BURNETT BEIRUT LEBANON
Bronze
B01 Consumer Products (Including Durable Goods)
DOVE SURPRISES
UNILEVER / DOVE		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SHOES ON THE MOVE
CLARKS / BRAND IMAGE		 BPG BATES Dubai UNITED ARAB EMIRATES COHN & WOLFE DUBAI
Dubai
 UNITED ARAB EMIRATES
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B02 Consumer Services
MAYYIL
BANKMED / MAYYIL		 IMPACT BBDO Beirut LEBANON
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN		 IMPACT BBDO Beirut LEBANON
Silver
B03 Corporate Reputation
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM		 LEO BURNETT QATAR Doha QATAR WALLIS
Doha
 QATAR
Short List
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION		 MEMAC OGILVY & MATHER Beirut LEBANON
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS		 IMPACT & ECHO BBDO Safat KUWAIT
FUN CITY CHILDREN'S PLAY INDEX
LANDMARK LEISURE / INDOOR ENTERTAINMENT CENTRES		 GOLIN HARRIS Dubai UNITED ARAB EMIRATES GOLIN HARRIS
Dubai
 UNITED ARAB EMIRATES
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES		 MEMAC OGILVY & MATHER Beirut LEBANON
SUGGEST AN ARREST
RYMCO / NISSAN		 MEMAC OGILVY & MATHER Beirut LEBANON
Silver
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL		 LEO BURNETT CAIRO EGYPT
Bronze
B04 Non-Corporate
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM		 IMPACT BBDO Beirut LEBANON
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARENESS		 JWT DUBAI UNITED ARAB EMIRATES SAHARA COMMUNICATIONS
Dubai
 UNITED ARAB EMIRATES
Gold
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND		 FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK		 IMPACT BBDO Beirut LEBANON
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO		 LEO BURNETT BEIRUT LEBANON
Short List
B05 Public Affairs
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE		 FP7/DXB Dubai UNITED ARAB EMIRATES
C01 Best Integrated Campaign Led By PR
AL GHURAIR CENTRE SOUL OF THE CITY
AL GHURAIR CENTRE / C01		 SEVEN MEDIA Dubai UNITED ARAB EMIRATES SEVEN MEDIA
Dubai
 UNITED ARAB EMIRATES
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION		 MEMAC OGILVY & MATHER Beirut LEBANON
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM		 IMPACT BBDO Beirut LEBANON
GT ACADEMY
NISSAN MIDDLE EAST / NISSAN		 TBWA\RAAD Dubai UNITED ARAB EMIRATES KETCHUM RAAD MIDDLE EAST
Dubai
 UNITED ARAB EMIRATES