The campaign was first launched with a series of Lebanese Rocket Society (LRS) graphic insignias in the form of street stencils, blending classic Lebanese symbols with space theme designs, in key regions where the youth spend their time.
A few days later, the graffiti mural was completed on one Beirut’s main arteries, exposed to hundreds of thousands of daily passers by.
Followed suit were the special execution posters that highjacked the politician’s empty promises on highly crowded urban areas, many which neighbor the country’s most prominent academic institutions.
In parallel, we launched a replica of the out of home poster on Facebook allowing the youth to proudly adopt the campaign.
All along the ambient street campaign, t-shirts were sold out at key retail shops and worn by believers across the country.