THE APRON THAT'S GOT YOU COVERED
| Brand | WATANIYA TELECOM |
| Product/Service | HAIR SALON APRON |
| Entrant | IMPACT & ECHO BBDO Safat , KUWAIT |
| Category | Non-standard In-store and Indoor Advertising |
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Entrant Company
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IMPACT & ECHO BBDO Safat, KUWAIT
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Advertising Agency
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IMPACT & ECHO BBDO Safat, KUWAIT
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Execution
Hair salons are one of the few places where people are cut off from mobile phones and their social world. We had to re-connect people with their favorite gadget.
A first-of-its-kind hair salon apron with a see-through plastic window was designed, produced and distributed free to Hair Salons. The window lets you easily view the phone or tablet screen under the apron and carry on about social networking, chatting, gaming or surfing without interrupting the hairdresser.
- Wataniya connected people with their mobiles at Hair Salons.
- The long hair salon sessions are no longer boring.
- This time spent on mobile phones is added business to the client.
Credits
| Cesar Jachan |
Executive Creative Director |
| Lokesh Achaiah |
Creative Director |
| Lokesh Achaiah |
Copywriter |
| Akram Rehayel |
Art Director |
| Hani Ali Abdul Sater |
Photographer |
| Mukesh Makhijani |
Art Buyer |
| Hadi Abdel Majeed |
Planner |