| Brand | NATIONAL BANK OF OMAN |
| Product/Service | 40TH ANNIVERSARY CELEBRATION |
| Entrant | PARAGON INTERNATIONAL Muscat, OMAN |
| Category | Banking, Investment & Insurance |
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Entrant Company
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PARAGON INTERNATIONAL Muscat, OMAN
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Advertising Agency
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PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
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Advertising Agency 2
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PARAGON INTERNATIONAL Muscat, OMAN
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English Translation of Main Headlines
Omani Signature in Every Detail
Prior to celebrating 40th anniversary we where briefed to create a sophisticated corporate campaign that highlights NBO roots, hinting at its inception by a royal decree by H.M. The Sultan of Oman and wittingly touching feelings of national pride for a country where the locals make up more than 70% of the total population.
To be simple is to be great, so we eliminated the unnecessary so that the necessary would stand out. We created a campaign of three artworks, all of which are based on stylized signatures that visually illustrate Omani castle.
Credits
| Louai Alasfahani |
Chief Creative Officer |
| Louai Alasfahani |
Executive Creative Director |
| Nizar Al Shorbagi |
Creative Director |
| Louai Alasfahani |
Copywriter |
| Nizar Al Shorbagi |
Art Director |
| Nizar Al Shorbagi |
Illustrator |
| Nizar Al Shorbagi |
Typographer |
| Saud Al Mamari |
Account Supervisor |