2014 Winners & Shortlists

YOU’RE GOING TO NEED ALL THE HELP YOU CAN GET

BrandBUCKLE UP IN THE BACK
Product/ServiceROAD SAFETY AWARENESS
EntrantGYRO Dubai, UNITED ARAB EMIRATES
CategoryTransit
Entrant Company GYRO Dubai, UNITED ARAB EMIRATES
Advertising Agency GYRO Dubai, UNITED ARAB EMIRATES

Execution

With still no laws enforcing backseat passengers to wear a seatbelt in the UAE we were asked by Buckle Up In The Back - a UAE non profit organization to educate residents on the importance of wearing seatbelts. After conducting a survey in partnership with YouGov we produced these step by step instructions of how to deal with the consequences of not Buckling Up and placed them in the back of Taxis and rental cars across the UAE. The campaign ran in February 2014.

Credits

Name Role
Gui Rangel Executive Creative Director
Neil Harrison Copywriter
Charlotte Morand Art Director
Moses Anthony Illustrator
Anna Start Account Manager
Mark Haycock Planner