2014 Winners & Shortlists

YOUNG FOLKS HOME

BrandSAMSUNG
Product/ServiceSAMSUNG GALAXY YOUNG
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryDigital Screens
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Agency STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES

Execution

At the end of our campaign, we introduced the ‘Periodic Table of Apps’, which displayed all the elements people needed to keep feeling young. Each ‘element’ on the Periodic Table was in fact a QR code. Once scanned, these QR codes would immediately take users to the download page for that specific app, allowing them to experience the seamlessness of smartphone technology and further explore the over 800,000 applications on the market.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Peter Bidenko/Andre Nassar Executive Creative Director
Nabil Rashid/Rafael Augusto Creative Director
Sunny Deo/Zaid Alwan Copywriter
Rafael Augusto Art Director
Celine Zabad Account Supervisor
Abdo Chlala Advertiser's Supervisor
Jawad Rahme Producer
Roy Khattar Account Manager
Nic Chidiac/Ivanka Fernandes Planner