Brand | SAMSUNG |
Product/Service | SAMSUNG GALAXY YOUNG |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Digital Screens |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Execution
At the end of our campaign, we introduced the ‘Periodic Table of Apps’, which displayed all the elements people needed to keep feeling young. Each ‘element’ on the Periodic Table was in fact a QR code.
Once scanned, these QR codes would immediately take users to the download page for that specific
app, allowing them to experience the seamlessness of
smartphone technology and further explore the over 800,000 applications on the market.
Credits
Bechara Mouzannar |
Chief Creative Officer |
Peter Bidenko/Andre Nassar |
Executive Creative Director |
Nabil Rashid/Rafael Augusto |
Creative Director |
Sunny Deo/Zaid Alwan |
Copywriter |
Rafael Augusto |
Art Director |
Celine Zabad |
Account Supervisor |
Abdo Chlala |
Advertiser's Supervisor |
Jawad Rahme |
Producer |
Roy Khattar |
Account Manager |
Nic Chidiac/Ivanka Fernandes |
Planner |