Brief Explanation
The Task:
To create a presence for Al Hilal Bank at SIBOS - an exclusive annual conference, exhibition and networking event organised by SWIFT for the financial industry. The brief was simple: Create a stand that will live to the vision of Al Hilal Bank - To Envision Tomorrow, Today. Create a head turner that will get everyone in the exhibition talking!
Our Response:
We created a simulation that showcased how we envisioned purchasing a car in the future. We got a MacLaren into the stand and created a augmented reality application that allowed our audience to customize the car through a list of functionalities set on a very clean UI that took the user all the way to the point of actual purchase. Once purchasing the car it would trigger it's engine to switch on.
The Results:
The stand screamed innovation and was the talk of SIBOS. Huge number of interactions on the app by very high profile attendees created great press and word of mouth.
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