2014 Winners & Shortlists

Brief Explanation

Due to various socio-political challenges young adults face in the region, they often leave their homes to pursue their lives and start their own families. In their busy lives they are hard-pressed to send updates to their parents who aren’t engaged in social platforms. To let grandparents witness the development of their grandchildren, we connected them with a simple digital solution: the Grandparents Frame and App. The app enables parents to send their pictures straight to a digital picture frame in the grandparents’ home, making it possible to share special moments between three generations while bringing families closer together.

Creative Execution

The app is available for both Android and iPhone. It has an easy-to-use interface, as this stimulates parents to share pictures on a regular basis. The app provides quick access to the picture gallery and camera and allows sharing multiple pictures at once with one or more frames, allowing more family members to share pictures with a frame. It crops pictures automatically to fit the frame. The ‘manage frame’ section shows exactly which pictures have been shared with which frame. All that grandparents have to do is enjoy the special moments that appear on the frame.

JOHNSON’S Baby gave away 500 frames and the application was downloaded over 500 times. This brought thousands of families closer together. People can still download the Grandparents Frame App and purchase the Grandparents Frame directly from the manufacturer on www.grandparentsframe.com.

Due to the various socio-political and economical challenges young adults face in the region, most of them have to leave their homes to pursue their lives and start a family of their own elsewhere. As parents lead a fast paced life, they are hard-pressed to send updates to their parents who aren’t engaged in social platforms, smartphones or other means of technology in this region. Our challenge was to create a tool that makes it easier for parents to instantly send updates to the home of the grandparents, allowing them to witness the development of their grandchildren. We developed the Grandparents Frame App, which is connected to the Grandparents Frame, a digital picture frame that is located right in the home of the grandparents. Downloading this app enables parents to instantly send pictures of special moments of the grandchildren, straight to the frame in the home of the grandparents.