EQUITY BANK CEO'S CHRISTMAS MESSAGE
Brand | EQUITY BANK |
Product/Service | BANKING |
Entrant | SQUAD DIGITAL Nairobi, KENYA |
Category | Mobile Marketing & Messaging For Mobile |
Entrant Company
|
SQUAD DIGITAL Nairobi, KENYA
|
Advertising Agency
|
SQUAD DIGITAL Nairobi, KENYA
|
Creative Execution
With so many banks communicating their season’s greetings to their customers in the same old style and manner, Equity needed to be different especially during this momentous occasion. Over 85% of the Kenyan population have access to mobile phones. As such it is the best communication medium to reach the highest number of people at a given time. Being the season of festivities, we helped the CEO of Equity Bank give his customers an unforgettable surprise. He shared his special festive message to customers across the country through a unique video communication that had a personalised SMS surprise midway through.
2900,000 Million Reach
14,000,000 Impressions
171,179 Clicks on the Facebook banner
80,000+ Unique landing page visits
9,935 Facebook likes
In 2013, Kenya celebrated 50 years of independence and in true patriotic fashion, celebrated an unforgettable Golden Jubilee. Equity Bank of Kenya being an original product of the country, decided to share this monumental occasion with their customers by sharing a special message with a twist.
Credits
Diallo Gatabaki |
Squad Digital |
Account Executive |
Asif Khan |
Squad Digital |
Social Media Lead |
Charles Gichuki |
Squad Digital |
Creative Director |
Mbugua Macharia |
Squad Digital |
Community Manager |
Valentine Gichau |
Squad Digital |
Copywriter |
Kaara Kiragu |
Squad Digital |
Art Director |
Joseph Gitau |
Squad Digital |
Front End Developer |
John Nguru |
Squad Digital |
Lead Developer |
Vimal Kaul |
Squad Digital |
Qa Lead |
Links
Mobile URL
|
Additional URL 1