2014 Winners & Shortlists

EQUITY BANK CEO'S CHRISTMAS MESSAGE

BrandEQUITY BANK
Product/ServiceBANKING
EntrantSQUAD DIGITAL Nairobi, KENYA
CategoryMobile Marketing & Messaging For Mobile
Entrant Company SQUAD DIGITAL Nairobi, KENYA
Advertising Agency SQUAD DIGITAL Nairobi, KENYA

Creative Execution

With so many banks communicating their season’s greetings to their customers in the same old style and manner, Equity needed to be different especially during this momentous occasion. Over 85% of the Kenyan population have access to mobile phones. As such it is the best communication medium to reach the highest number of people at a given time. Being the season of festivities, we helped the CEO of Equity Bank give his customers an unforgettable surprise. He shared his special festive message to customers across the country through a unique video communication that had a personalised SMS surprise midway through.

2900,000 Million Reach 14,000,000 Impressions 171,179 Clicks on the Facebook banner 80,000+ Unique landing page visits 9,935 Facebook likes

In 2013, Kenya celebrated 50 years of independence and in true patriotic fashion, celebrated an unforgettable Golden Jubilee. Equity Bank of Kenya being an original product of the country, decided to share this monumental occasion with their customers by sharing a special message with a twist.

Credits

Name Company Role
Diallo Gatabaki Squad Digital Account Executive
Asif Khan Squad Digital Social Media Lead
Charles Gichuki Squad Digital Creative Director
Mbugua Macharia Squad Digital Community Manager
Valentine Gichau Squad Digital Copywriter
Kaara Kiragu Squad Digital Art Director
Joseph Gitau Squad Digital Front End Developer
John Nguru Squad Digital Lead Developer
Vimal Kaul Squad Digital Qa Lead
Links
Mobile URL   |   Additional URL 1