2014 Winners & Shortlists

Creative Execution

The-Red-Bull-Car-Park-Drift-Game takes all of the adrenaline action of the worlds biggest drifting events and puts it right in your hands. You’ll need to compete against the top players from across the region. The Red Bull Car Park Drift Game is your tool to become the virtual King of Drift. Drift like a pro through 4 adrenaline-pumping tournaments and show us what you've got. The Game takes drifting to new heights with stunning graphics, unparalleled game modes, and addictive courses. Earn points by showing off your drift skills, getting crowd support via Facebook, and car customisation.

The game will be available for download as of the 1st of March on the iTunes store, and so unfortunately no results are available at this point.

Red Bull Car Park Drift is one of Red Bull’s major activities to engage consumers in the Middle East. Car Park Drift is a regional drifting competition with Qualifier Events taking place across 11 countries, over a period of 5 months – ending with the Final Event that takes place in Lebanon. For the past 4 years, Red Bull used to focus communication to drive attendance to the Final Event only – giving little importance to Qualifier Events in major markets such as Saudi Arabia, Jordan, and Egypt. Our objective was set on establishing Car Park Drift as THE major drifting event in the region – and positioning Red Bull as THE authority on drifting in the Middle East. The idea was to replicate the dynamics of this adrenaline fuelled tournament in a multiplayer tablet game that captures the thrills and spills of this sport.