2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Broadcast: TV, Cinema, Radio
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
BLURRY MOVIE
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA
UM DUBAI UNITED ARAB EMIRATES UM
Abu Dhabi
UM DUBAI
UNITED ARAB EMIRATES
Silver
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
RESOLUTION MENA
Dubai
UNITED ARAB EMIRATES
Short List
A02 Magazines/Newspapers
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
A03 Standard Outdoor
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
Short List
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
A04 Ambient Media: Small Scale
SPOT THE DOT
OPTICA / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
Bronze
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Short List
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
Short List
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Short List
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
A05 Ambient Media: Large Scale
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Dubai
UNITED ARAB EMIRATES
Short List
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
Dubai
EYE MEDIA
UNITED ARAB EMIRATES
Gold
A06 Special Events And Stunt/Live Advertising
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
CINEMA NEWS BROADCAST
SKY NEWS ARABIA / NEWS CHANNEL
FP7/DXB Dubai UNITED ARAB EMIRATES UM
Abu Dhabi
UNITED ARAB EMIRATES
Silver
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Bronze
A07 Digital Media (Including Internet, Mobile Devices, etc)
HAPPY ALARM
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Gold
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
SAY IT WITH GALAXY
MARS / GALAXY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
RESOLUTION MENA
Dubai
UNITED ARAB EMIRATES
Short List
A08 Social Media
PABLO & ESTEBAN. ICE BREAKING IDEAS.
TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL / SELF-PROMOTION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
7UP SQUEEZE
PEPSICO. / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Bronze
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
PEPSI RAMADAN
PEPSICO. / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Short List
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Silver
B01 Corporate Information
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Bronze
DESIGN DEMOCRACY
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
B02 Consumer Products
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Short List
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
B03 Consumer Services
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
B04 Business Equipment & Services
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Short List
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Silver
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
Dubai
EYE MEDIA
UNITED ARAB EMIRATES
Silver
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
C01 Integrated Media Campaign
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Bronze
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Bronze
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Short List
7UP SQUEEZE
PEPSICO. / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
PEPSI RAMADAN
PEPSICO. / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
Dubai
EYE MEDIA
UNITED ARAB EMIRATES
Short List
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
RESOLUTION MENA
Dubai
UNITED ARAB EMIRATES
Short List