INSTANT TEST DRIVE EXPERIENCE
| Brand | VOLKSWAGEN MIDDLE EAST |
| Product/Service | VOLKSWAGEN |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
With a fairly low presence in the region Volkswagen needed to get potential customers test driving their cars & interacting with the brand. We created the Instant Test Drive. An online sound experience using binaural recordings, allowing people to instantly test drive a Volkswagen anytime, anywhere.
This experience lives on dedicated mobile and desktop websites, and shared via SMS and social media.We also aired the experiences on the radio. We created 3 unique driving experiences, each relating to a different cars personality. Specially designed sound pods also traveled across the region, enhancing the experience with hydraulics and wind machines.
Credits
| Ramzi Moutran |
Memac Ogilvy |
Creative Director |
| Sascha Kuntze |
Memac Ogilvy |
Associate Creative Director |
| Matthew Knowles |
Memac Ogilvy |
Art Director/Illustrator |
| Casey Bird |
Memac Ogilvy |
Copywriter |
| Carmel Missilmany |
Memac Ogilvy |
Agency Producer |
| Amin Soltani |
Memac Ogilvy |
Agency Producer |
| Ayas Hassan |
Dejavu |
Editor/Animator |
| Ralph Van Dijk |
Eardrum Australia |
Director |
| Michael Bates |
Eardrum Australia |
Sound Engineer |
| Lesley Chambers |
Eardum Australia |
Producer |
| Atul Shenoy |
Memac Ogilvy |
Account Director |
| Anastasia Teresh/Joaquin Lajud |
Memac Ogilvy |
Account Manager |
Links
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