2014 Winners & Shortlists

SAFARICOM ULTIMATE 7S

BrandSAFARICOM
Product/ServiceTELECOM
EntrantSQUAD DIGITAL Nairobi, KENYA
CategoryConsumer Services
Entrant Company SQUAD DIGITAL Nairobi, KENYA
Advertising Agency SQUAD DIGITAL Nairobi, KENYA

Brief Explanation

Safaricom is one of the largest supporters of sports events in Kenya. It hosts the largest rugby tournament in Africa called the Safaricom 7s. We wanted to get rugby fans and other Kenyans into the spirit of the game. Online gaming is popular in many countries all over the world. Despite its potential and market value, it has not been explored and used enough in Kenya. We took up to the challenge, and created an online game to engage local rugby fans before the Safaricom 7s event and enable them to support their favorite national 7s team players.

Credits

Name Company Role
Renee Kamau Squad Digital Account Director
Philip Ranja Squad Digital Creative Director
Nelson Maina Squad Digital Copywriter
Links
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