| Brand | EDITA |
| Product/Service | FRESKA |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | Community Applications |
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Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
|
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
Freska, the pyramid shaped Egyptian wafer brand set out its first TV appearance with a campaign that truly amazed the audiences.
Even though the word became a common saying, people misinterpreted its true meaning.
Through a 3 step campaign on social media outlets, we set out to explain the concept but in a fun interactive way. The results were exceptional.
Credits
| Asmaa Yehia |
Digital Republic |
Senior Art Director |
| Mostafa Kerdani |
Digital Republic |
Senior Copywriter |
| Ismail Ternawly |
Digital Republic |
Head Of Accoutns |
| Tarek Ibrahim |
Digital Republic |
Digital Media Consultant |
| Nada El Marsafy |
Digital Republic |
Social Media Consultant |
| Ahdab Badr |
Digital Republic |
Digital Media Manager |
| Ahmed Auf |
Digital Republic |
Digital Media Planning Specialist |
| Ibrahim Mohamed |
Digital Republic |
Senior Web Developer |
| Omar Adel |
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Animator |
| Yamen El Gamal |
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Illustrator |
Links
Entry URL