2014 Winners & Shortlists

WHO KILLED MASHROU3 LEILA

BrandRED BULL
Product/ServiceRED BULL SOUNDCLASH
EntrantINTERESTING TIMES Beirut, LEBANON
CategoryConsumer Products
Entrant Company INTERESTING TIMES Beirut, LEBANON
Advertising Agency INTERESTING TIMES Beirut, LEBANON

Brief Explanation

Red Bull SoundClash is a unique concert experience that brings two bands with different styles together to perform live on two opposing stages, battling for the devotion of a united crowd. The event was happening around Lebanon's Independence Day with the aim to bring people together to celebrate unity. The idea was to showcase that no matter how opposing things may seem, there can still be harmony between them. We collaborated with both bands to create an interactive music video with a cross fader. The video showcased one song from each band, and songs could be played overlapping or separately.

Credits

Name Company Role
Jimmy Francis Interesting Times Creative Director
Mo Alghossein Interesting Times Creative Director
Ashraf Mansour Interesting Times Strategic Director
Wassim Bassil Interesting Times Managing Director
Bahaa Awad Interesting Times Digital Producer
Lara Safar Interesting Times Engagement Director
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