DR. ATEF RASMY PRESCRIPTION
| Brand | DUBIZZLE |
| Product/Service | CLASSIFIEDS WEBSITE |
| Entrant | FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES |
| Category | Integrated Campaign Led by Interactive |
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Entrant Company
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FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES
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Advertising Agency
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FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES
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Brief Explanation
We created a Facebook game with the Egyptian celebrity Hishem Ismail playing Dr. Atef Rasmy, an online psychologist, that invited users to play with their friends, where they are given a situation in which they have to choose between selling an item on dubizzle or selling out their friend. Once they’ve answered all the questions in the game, users received a perscription on their as well as their friends facebook page, posted as a video from the celebrity letting them know they made the right decision by selling on dubizzle or the wrong one- by selling out their friends.
Credits
| Amr Elkouedy |
Flaming Head |
Creative Producer/Designer |
| Mohammed Mamdouh |
Flaming Head |
Creative Producer/Writer/Director/Editor |
| Omnia Elafifi |
Flaming Head |
Creative Producer/Animation/Writer |
| Molly Almasri |
Flaming Head |
Copywriter/Writer |
| Muhammad Nabeel |
Flaming Head |
Creative Producer |
| Mustafa Othman |
Flaming Head |
Media Planning |
| Tarek Reda |
Flaming Head |
Media Planning |
| Pasant Abdelmoneim |
Flaming Head |
Media Advertising |
Links
Website URL
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Social Media URL
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Application URL