2014 Winners & Shortlists

#GIVETHEMAMENTOS

BrandPERFETTI VAN MELLE
Product/ServiceMENTOS
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategorySocial Media & Viral Marketing
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

As Arabs, we often find ourselves doing things that don’t make sense, yet we do them anyway as part of culture. This insight inspired our campaign, where it is during these moments that people around us need some ‘fresh thinking’ from Mentos. We created a fresh social media campaign, generating hilarious bilingual Facebook Memes and Tweets inspired by everyday situations in our culture. We launched our campaign with a TVC drawing viewers to visit our campaign hashtag #GiveThemAMentos. We even sent out Mentos to those in serious need of fresh thinking, giving people a Mentos digitally, but also in reality.

Credits

Name Company Role
Ramzi Moutran Memac Ogivy Creative Director
Sascha Kuntze Memac Ogilvy Associate Creative Director
Kareem Shuhaibar Memac Ogilvy Copywriter
Sabia Fatayri Memac Ogilvy Art Director
Evan Kearney Memac Ogilvy Strategic Planning Director
Waleed Fareed Memac Ogilvy Planner
Shadi Khermasho Memac Ogilvy Arabic Copywriter
Maya El Kai Memac Ogilvy Arabic Copywriter
Carmel Missilmany Memac Ogilvy Agency Producer
Stephen Minaar Memac Ogilvy Business Director
Charlotte Tansill Memac Ogilvy Account Director
Ema Linaker Memac Ogilvy Account Director
Mani Du Plessis Memac Ogilvy Account Manager
Nayri Bedros Memac Ogilvy Account Manager
Sonam Mahadev Memac Ogilvy Account Executive
Nora Nasr Memac Ogilvy Account Executive
Maram Ashour Memac Ogilvy Junior Graphic Designer
Souheil Zahreddine Editor
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