2014 Winners & Shortlists

TOPLESS RIDE

Short List
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY & MATHER Beirut, LEBANON
CategorySocial Media & Viral Marketing
Entrant Company MEMAC OGILVY & MATHER Beirut, LEBANON
Advertising Agency MEMAC OGILVY & MATHER Beirut, LEBANON

Brief Explanation

On February 12, Lebanon found itself in yet another turmoil. Jackie Chamoun, an Olympian skier, participated in a nude photoshoot three years ago. When the making-of was released, it caused a scandal among stone-age media and a certain conservative minister who called on the Olympic committee to investigate. As a result? #stripforjackie. Hundreds of people taking over social media, posing semi-naked in protest. Volkswagen was one of the first brands to seize the opportunity to release an ad on Facebook on that same day, supporting the cause, and creating a massive buzz.

Credits

Name Company Role
Moe Minkara Memac Ogilvy Executive Creative Director
Jihane Fadel Memac Ogilvy Associate Creative Director
Ralph Nabhan Memac Ogilvy Junior Art Director
May Fawwaz Memac Ogilvy Associate Creative Director
Moe Minkara Memac Ogilvy Copywriter
Links
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