2014 Winners & Shortlists

ETGANEN

BrandTHE COCA COLA COMPANY
Product/ServiceCOCA-COLA
EntrantACME GROUP Cairo, EGYPT
CategoryOther Digital Channels
Entrant Company ACME GROUP Cairo, EGYPT
Advertising Agency ACME GROUP Cairo, EGYPT

Brief Explanation

Supporting the crazy for good global initiative onground in an interactive and engaging way. The campaign is set to encourage individuals to perform acts of goodness and kindness that positively affects others, even if it is perceived by some as “crazy”. Thus the campaign “Etganen” – meaning “Go crazy” was launched in EGYPT

Credits

Name Company Role
Ethar Elshabrawy ACME Group General Manager
Mohamed Bedda ACME Group Software Architect
Mahmoud Noshy ACME Group Software Architect
Ayman Eljammali ACME Group Commercial Director
Mariam Raafat The Coca Cola Company Media Manager
Youssef Ayoub The Coca Cola Company Senior Brand Manager Manager Colas
Nasser Mouti The Coca Cola Company Assistant Brand Manager Colas
Mohamed Hany The Coca Cola Company Brand Manager Colas
Kinda Adly The Coca Cola Company Media Executive
Mahmoud Adel ACME Group Operations Manager
Mohamed Zain ACME Group Technical Executive
Mostafa Hamza ACME Group Technical Executive
Mohamed Saada Seaharvest Group Business Development Director
Ramy Beddah Seaharvest Group Chief Operating Officer
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