2014 Winners & Shortlists

Brief Explanation

The game has two main objectives: 1) Brand awareness for Atlantis The Palm and 2) Build prospect database for the resort. The first objective is met through the creative execution via the use of a rich background image and sprinkle of video icons to promote the resort's various attractions. The second objective is met via the game play design. Users are encouraged to share and get the word out because it speeds up game play and increases their chances on winning the very compelling prize. It is fully accessible from desktop down to mobile.