| Brand | MONDELEZ |
| Product/Service | TRIDENT |
| Entrant | SAATCHI & SAATCHI Cairo, EGYPT |
| Category | Community Applications |
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Entrant Company
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SAATCHI & SAATCHI Cairo, EGYPT
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Advertising Agency
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SAATCHI & SAATCHI Cairo, EGYPT
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Brief Explanation
Trident is a small brand with an effervescent spirit, thriving to bring a dose of happiness, fun and inspiration to its audience of young adults. Trident created a social media application called “Tub Racers”, which is based on a TVC featuring a Young man who used the Trident spark to transform a mundane bathtub to a racing vehicle. The application allowed fans to create and customize their own racing tubs then the most voted on designs were invited to a real life race. The campaign had a huge positive impact and was able to reinforce the creative Trident spirit.
Credits
| Tarek Akil |
SAATCHI/SAATCHI CAIRO |
Account Director |
| Ahmad Sobeih |
SAATCHI/SAATCHI CAIRO |
Senior Account/Digital Manager |
| Sherif Nashed |
SAATCHI/SAATCHI CAIRO |
Creative Director |
| Ahmed Arnaouty |
SAATCHI/SAATCHI CAIRO |
Digital Associate Creative Director |
| Mariam Radwan |
SAATCHI/SAATCHI CAIRO |
Account Executive |
| Asmaa Hassan |
Starcom Mediavest |
Community Manager |
| Sara Metwally |
Starcom Mediavest |
Group Head of Starcom |
| Mary Shawky |
Starcom Mediavest |
Group Associate Director |
| Dina Adb EL Azim |
Starcom Mediavest |
Senior Media Executive |
Links
Social Media URL
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Application URL