2014 Winners & Shortlists

Brief Explanation

Tamashee is a Dubai based footwear company offering high-end traditional GCC sandals (zbairiya), which also supports peoples with Down syndrome. We had the pleasure of designing the website and developing the copy strategy. The aim of the website design was to highlight the advantage of wearing a modernized version of the zbairiya, whilst exciting a young target audience into reviving a traditional classic, by setting a new world trend in fashionable footwear. It was also important to establish the connection between the brand and its support of the UAE Down Syndrome Association.