2014 Winners & Shortlists

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BrandIMSEEH JEWELRY
Product/ServiceWEDDING COLLECTION
EntrantWUNDERMAN Amman, JORDAN
CategoryCommunity Applications
Entrant Company WUNDERMAN Amman, JORDAN
Advertising Agency WUNDERMAN Amman, JORDAN

Brief Explanation

Imseeh, one of the most prestigious jewelry companies in Jordan, released a new collection. With a limited budget, they turned to social media to meet their objectives. A Facebook application was developed to show off the pieces, by taking a picture of the user and allowing them to try the pieces on from the comfort of their own home. Not only did the application generate hundreds of users, it stimulated awareness of the new collection, increased foot traffic to showrooms and generated sales in Jordan and abroad.

Credits

Name Company Role
Ashtar Daraghmeh Wunderman Amman Social Media Strategist
Fahid Ibrahim Wunderman Amman Senior Art Director
Issa Almasri Wundermman Amman Senior Digital Designer
Lubna Atallah Wunderman Amman English Copywriter
Ali Abdulhadi Wunderman Amman Social Media Head
Michael Zeiler Wunderman Amman Country Manager
Akram Alsmadi Wunderman Amman Senior Flash Developer
Tariq Alhumaidi Wunderman Amman Digital Development Manager
Dina Fawakhiri Wunderman Amman Creative Director
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