2014 Winners & Shortlists

STAY DIFFERENT

BrandJUMEIRAH GROUP
Product/ServiceHOSPITALITY
EntrantDIGITASLBI Dubai, UNITED ARAB EMIRATES
CategoryConsumer Services
Entrant Company DIGITASLBI Dubai, UNITED ARAB EMIRATES
Advertising Agency DIGITASLBI Dubai, UNITED ARAB EMIRATES

Brief Explanation

“STAY DIFFERENT™” starts from your first visit to Jumeirah.com where you are inspired, reassured and rewarded as a guest, in the same personal way you would be in any of Jumeirah's physical destinations. Jumeirah.com is a visually stimulating, narratively strong, content rich, reassuringly informative, user centric and commercially driven. The perfect blend of Brand Values, Commercial Value and Corporate Vision. Whether you’re a first time visitor to Jumeirah.com or a seasoned Sirius Member, a room seeker or a brand evangelist. Through our brand dimensions and hallmark behaviours Jumeirah.com will inspire, reassure and reward our guests desire to “STAY DIFFERENT™”.

Credits

Name Company Role
Humza Ijaz Digitaslbi Creative Director
Sohail Malik Digitaslbi Art Director
Rajeev Harikrishnan Digitaslbi Designer
Diego Homem Digitaslbi Lead User Experience Architect
Justin Peyton Digitaslbi Strategy Director
Ayesha Ayub Digitaslbi Project Manager
Anas Tibi Digitaslbi Test Engineer
Sunil Nizar Digitaslbi Lead Interface Developer
Otavio Soccol Digitaslbi Lead Programmer
Links
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