| Brand | TOYOTA |
| Product/Service | RAV4 |
| Entrant | DRIVE DENTSU Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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DRIVE DENTSU Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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DRIVE DENTSU Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We developed ‘Fungineer My’ - an online social competition and microsite and asked Toyota’s Facebook fans to challenge the creative skills of our Fungineers by sending us a photo to our website of anything they liked. Our team of real Fungineers would then add their own creative spin to each photo (done in real-time; a first for the region) before the images were posted back to sender online for them to share. Users who gained the most ‘Likes’ for their image won a fab RAV4 fungineered prize.
Credits
| Michel Zouein |
Drive Dentsu |
Creative Director |
| Philip Ramage |
Drive Dentsu |
Snr Art Director/Copywriter |
| David Johnson |
Drive Dentsu |
Snr Art Director/Copywriter |
| Philip Adrien |
Drive Dentsu |
Digital Manager |
| Jakub Rafaj |
Fuerte International |
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| Ondrej Rafaj |
Fuerte International |
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| Marcela Bohorquez |
Fuerte International |
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| Shariff Moossun |
Fuerte International |
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Links
Social Media URL
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Entry URL