| Brand | NISSAN MIDDLE EAST |
| Product/Service | PATROL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
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Entrant Company
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We needed to take one Nissan’s biggest innovations into a digital space for the first time.
HBMC (Hydraulic Body Motion Control) is a complicated but revolutionary suspension system, a world-first and unique to the Nissan Patrol.
Research had shown that the search to buy an SUV now almost always started online. We looked where the target audience was looking and this is where we made our mark.
We needed a simple idea that told the audience about the ultimate reward of this brilliant new innovation.
Credits
| Saad Gharzeddine |
TBWA/Raad |
Senior Account Director |
| Natasha Monteiro |
TBWA/Raad |
Senior Account Manager |
| Sandeep Fernandes |
TBWA/Raad |
Creative Director |
| Hiba Hassan |
TBWA/Raad |
Senior Art Director |
| Dan Jacques |
TBWA/Raad |
Copywriter |
| Loret Wessels |
Nissan Middle East |
Manager Brand/Cross Car Line Communication |
| Shadya Hamad |
Nissan Middle East |
Brand Media Manager Marketing |
| Hideyuki Takahira |
Nissan Middle East |
Senior Manager |
| Luke Morris |
Mindshare MENA |
Senior Account Manager Digital |
| Lina Chalak |
Mindshare MENA |
Senior Account Executive Digital |
| Sampat Sutar |
Mindshare MENA |
Digital Manager |
| Sumanth Wilkins |
TBWA/Raad |
Senior Art Director |
Links
Entry URL